See you at the Market!


Established in 1864, Prahran Market is an iconic community asset owned by Stonnington City Council and governed by an independent Board of Directors appointed by Council, according to their varied skills.

Council entered into these arrangements so that the day to day operations of the Market would be independent from Council and to ensure, as far as possible, the decisions regarding the Market were made in the overall best interests of the community.  The day to day operation of the Market is the responsibility of the General Manager and his staff.

The Market Management Office is located on the first floor and is open seven days a week.

Meet the Directors

Samantha Winters Samantha Winter, Chairperson of the Board


Graduate of the Australian Institute of Company Directors

Chartered Accountant

Master of Business Administration

Bachelor of Economics

Samantha has spent over 25 years in business and financial management within various commercial environments including retail, property management, pharmaceuticals and higher education. She has experience aligning strategy, operations, people, processes and technology for commercial success. Samantha brings financial and retail skills to her role on the board of Prahran Market.

In April 2015, Samantha won the Commonwealth Bank’s Not-For-Profit Treasurer of the Year Award. Samantha has also been the Chief Examiner for CPA Australia’s capstone Global Strategy & Leadership segment for over 10 years.

ABOUT-US_Square_Ian Ian Webb, Director


Ian Webb’s career includes nine years as Chief Executive of the Sydney and Melbourne Market Authorities, including Paddy’s Markets and as Secretary of the Produce Market Managers’ Association of the United States.

He also spent 17 years as a career diplomat and subsequently had appointments as Chief of Staff to the Deputy Premier of NSW, Chairman of the NSW Egg Corporation, Executive Director of the United Dairy Farmers Association of Victoria and most recently as CEO of Roads Australia.

Ian has headed a number of government inquiries and has served as member/chair of a number of Boards.  In 2013/14 Ian served as Director General of the International Road Federation in Geneva.  He plays competitive bridge and is a keen photographer.

Brian Morris Brian Morris, Director


Graduate of the Australian Institute of Company Directors

Certified Venue Executive International Association of Venue Managers

Master of Business Leadership, Bachelor of Commerce in Accounting and Honours in Organisational Design, Diploma in Hotel and Catering Management

Brian Morris has international experience in the management and development of large-scale entertainment, hospitality, and event precincts. His career includes 14 years as CEO of the Melbourne and Olympic Parks precinct where he was responsible for the extensive redevelopment of the precinct. Brian has held a range of senior executive and board positions at a number of international entertainment organisations in the hospitality, events, and entertainment sectors.

His particular areas of interest are facility and large precinct management and development, event creation and delivery, and food retailing.


Meet the Management Team


Simon Ward
General Manager


Simon joins the Prahran Market with a 20-year career history in retail, as Centre Manager of a range of shopping centres, fresh-food areas and food-driven precincts. 

Having been raised in an horticultural and agricultural food bowl on the Murray River, he has a personal appreciation of the importance of great local produce and how integral local markets are to ensuring tight social links and relationships, in addition to providing the daily & weekly grocery needs of the community. Simon brings extensive experience in retail/centre management, leadership, insights into the fresh-food sector, precinct and customer demographics as well as future trends and opportunities.


Bill McMaster
Operations Manager


Stefanie Mullin
Marketing Manager


Leanne Baker
Public Relations Manager


Lauren Saltalamacchia
Marketing & PR Coordinator


Jody Farlow/Andrea Arendsen
Accounts and Administration


Sandra McMaster