Privacy Policy
Prahran Market Pty Ltd ABN trading as Prahran Market is committed to protecting your privacy and handling personal information responsibly and transparently.
This Privacy Policy explains the types of personal information we may collect, how we collect and use that information, when we may disclose it, and how you can contact us regarding your personal information.
What information we may collect
Depending on how you interact with Prahran Market, we may collect information including:
- Your name
- Email address
- Telephone number and contact details
- Event registrations and ticketing information
- Transaction and booking information
- Competition and promotion entries
- Survey responses and feedback
- Preferences and interests you choose to provide
- Newsletter and marketing preferences
- Communications with Prahran Market
- Website usage and interaction information
- Information about how you interact with our emails and digital communications
- Other information you voluntarily provide to us
Where reasonably required for an event or service, we may also ask you to provide information such as dietary or accessibility requirements.
We will only collect information that is reasonably necessary for our activities and will handle sensitive information in accordance with applicable privacy laws.
How we collect information
We may collect personal information when you:
- Visit or interact with the Prahran Market website
- Subscribe to our newsletter or other communications
- Register for or purchase tickets to an event
- Attend an event, workshop, activation or other Prahran Market activity
- Enter a competition or promotion
- Complete a survey or provide feedback
- Scan a Prahran Market QR code and submit information
- Complete an online or physical form
- Contact or communicate with Prahran Market
- Interact with a Prahran Market digital campaign
- Otherwise voluntarily provide information to us
Information may be collected directly by Prahran Market or through authorised service providers and platforms operating on our behalf.
Events and ticketing
When you register for, book or attend an event, workshop, activation or other Prahran Market activity, we may collect personal information necessary to administer that activity.
This may include your name, email address, telephone number, ticket or booking information, transaction details and other information relevant to your attendance.
We may use this information to:
- Process and manage registrations and bookings
- Issue tickets or booking confirmations
- Communicate important event information
- Manage attendance and capacity
- Provide customer support
- Understand event performance and attendance
- Improve future events and experiences
- Comply with legal and operational requirements
- Operational communications relating specifically to an event or booking are separate from general marketing communications.
Email newsletters and marketing communications
You may choose to receive newsletters, Market news, event information, promotions, trader stories, offers and other communications from Prahran Market.
We may collect your email address and marketing preferences through newsletter signups, event registrations, ticketing, competitions, promotions, surveys, QR codes, website forms and other interactions with Prahran Market.
Where required, we will seek your consent before using your contact details for electronic marketing.
You can unsubscribe from marketing emails at any time by using the unsubscribe facility contained in our communications or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending necessary service communications relating to an existing booking, ticket, transaction or enquiry.
Customer relationship management and personalisation
Prahran Market may use customer relationship management and marketing systems to securely manage customer information and communications.
Where permitted by law, we may use information about your interactions with Prahran Market to better understand our customers and community and make our communications and experiences more relevant.
This may include information about:
- Events you register for or attend
- Newsletters and communications you interact with
- Competitions or promotions you enter
- Interests and preferences you provide
- Surveys and feedback
- Website interactions
- Campaign and referral sources
- We may use this information to segment audiences, measure engagement, improve our events and services, and provide more relevant communications.
Personal information we collect is held in secure electronic systems, including our customer relationship management, email and event platforms, some of which are operated by our service providers. Where information is collected on paper (for example at events or activations), it is stored securely and entered into our systems or destroyed when no longer needed.
Access is limited to staff and authorised service providers who need it to do their work. We review our security practices regularly, and we take reasonable steps to keep the information we hold accurate, complete and up to date.
Cookies, analytics and digital technologies
Prahran Market may use cookies and similar technologies to understand how visitors use our website and digital services.
These technologies may collect information such as device information, browser type, pages visited, interactions with the website, referring websites and general usage information.
We may use analytics, advertising and measurement technologies provided by third-party service providers to:
- Understand website performance and visitor behaviour
- Measure the effectiveness of marketing campaigns
- Improve our website and digital experiences
- Understand how people engage with Prahran Market content
- Deliver and measure relevant advertising where permitted
How we use personal information
Prahran Market may use personal information to:
- Provide requested services and information
- Administer events, bookings and tickets
- Respond to enquiries
- Manage competitions and promotions
- Send newsletters and marketing communications where permitted
- Operate and improve our website and digital services
- Understand customer and visitor behaviour
- Conduct research, analysis and reporting
- Improve events, services and customer experiences
- Personalise communications where appropriate
- Measure marketing and advertising performance
- Maintain and improve our customer database
- Protect our systems, customers and operations
- Comply with applicable legal obligations
We will not sell your personal information.
Potential use of your image whilst at the market
Prahran Market, its agencies, contractors and authorised representatives may photograph, film or otherwise capture content within the Market and at Market events, including images and footage of traders, customers, visitors and attendees.
By entering Prahran Market or attending a Prahran Market event, you acknowledge that your image, likeness or voice may be captured and may be used by Prahran Market for marketing, advertising, social media, publicity and other promotional purposes relating to the Market, its traders, activities and events.
Service providers and third parties
Prahran Market may use trusted external service providers to assist us in operating the Market, website, events, communications and marketing activities.
These may include:
- Website hosting and technology providers
- Event registration and ticketing systems
- Email marketing platforms
- Customer relationship management systems
- Payment processing services
- Analytics and reporting services
- Digital advertising platforms
- Marketing and communications agencies
- Event management services
- IT, security and data storage services
We may provide these service providers with access to personal information where reasonably necessary for them to provide services to Prahran Market.
Where agencies, consultants or technology providers manage information on behalf of Prahran Market, they are expected to use that information only for authorised purposes and in accordance with applicable privacy requirements and their contractual obligations.
Prahran Market remains responsible for determining how its customer information is used.
Overseas service providers
Some technology and service providers used by Prahran Market may store or process information outside Australia.
Where this occurs, we will take reasonable steps as required by applicable privacy laws in relation to the handling of personal information by overseas recipients.
Data security and retention
Prahran Market takes reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.
We retain personal information for as long as reasonably necessary for the purposes for which it was collected, to meet operational requirements and to comply with applicable legal obligations.
When information is no longer required, we will take reasonable steps to delete or de identify it where required by law.
Access and correction
You may request access to personal information Prahran Market holds about you or ask us to correct information that is inaccurate, incomplete or out of date.
We may need to verify your identity before providing access to or correcting personal information.
Privacy enquiries and complaints
If you have a question or concern about this Privacy Policy or how Prahran Market handles your personal information, please contact Prahran Market via email to management@prahranmarket.com.au
We will consider and respond to privacy enquiries and complaints within a reasonable period.
If you are not satisfied with our response, you may have the right to contact the Office of the Australian Information Commissioner.
Changes to this privacy policy
Prahran Market may update this Privacy Policy from time to time to reflect changes to our operations, technology, services or legal obligations.
The latest version will be published on the Prahran Market website.
This version was published on 1st October 2026