Easter Hours: Closed Good Friday. Open Easter Saturday 7am - 5pm. Closed Easter Sunday.
Want to win a $100 Prahran Market voucher?
What would you spend $100 on at our Market?

Subscribe to our e-newsletter in March for your chance to win a $100 voucher!

With exciting events, foodie news and nearly 100 traders, there's always something new and exciting happening so stay up to date and at the forefront of our news and subscribe to our e-newsletter.

Winner notified on April 8th via email.

Celebrating Ten Years at the Market

Friday 19th May 2017

Naheda’s Choice is celebrating a huge ten years at Prahran Market this year.

In the time they’ve been here, Naheda and husband Jim have built a loyal customer base with their delicious homemade Turkish dips and mouth-watering Turkish delight, but despite the success achieved over the years, the husband and wife duo remains humble. “We don’t admit success has been attained because then progress stops. We will continue to strive for more, putting our customers’ needs first,” says Naheda.

Perhaps it’s this positive attitude that has helped Naheda’s Choice maintain a loyal customer following for the past decade. Frequented by local chefs, food influencers and media, it’s no secret they’ve attracted a cult-like following, but not without growth. In 2016, after the success of their flagship stall, Naheda’s Choice Homemade Dips, they opened a second ‘sweeter’ stall, focusing on Turkish delight and developing more and more flavours daily. “We’ve realised that ambition is the path to success. We still enter Prahran Market early every morning with the same passion, looking forward to what the day has to offer,” says Naheda.

So what makes Naheda’s Choice so popular? According to Naheda it’s knowing her customers inside and out. “You have to get closer than ever to your customers – so close, in fact, that you tell them what they need before they realise it themselves!” This cheeky way of interacting with customers has also earnt the pair a great reputation for customer service. It’s safe to say no loyal Prahran Market shopper has passed through the Deli Arcade without tasting the Naheda’s Choice signature garlic dip range or the ‘bomb’ – a highly guarded secret recipe that keeps customers coming back for more.

“We’ve been in business for a long time and for us, the customer is the hero of our story,” she says. “These golden years have made us grow, prosper, develop, endure and be grateful for what we have, and we wouldn’t have it any other way.”

We’re pretty confident Naheda’s Choice will be sticking around for at least another ten years, but just to be sure, it’s probably a good idea to stock up on olive dip, don’t you think?






recommended articles